Last tutorial of term

In the last tutorial of term I went over my book layouts to show the visual language I was trying to achieve. I got some constructive feedback including to look at how the type can be laid out more appropriately and stylised to fit the theme of the walk. In some of the designs the image and type were not laid out correctly and were off balance from one another so I have spent some time sorting that out. I wanted to type set my copy for the book but my InDesign trial has expired this week, and lack of funds has stopped me from travelling to uni as I can’t afford the tram fare! Desperate times! It was established that the style of illustrations I was using (line drawings in black ink) worked fine with the text, so i plan to keep working on this style to create the final images but that will have to wait until after the PGD phase is over.  Other elements suggested was to bring in was the illustrative text stylings from medieval scripture, to add a bit of an edge to the book.

I have started looking at examples and these include

Column with text

Colours

One worry for me this term has been the viral side of things. It seemed to have taken a back site after I got a bit carried away on the walking pack design. I know this was because my original development of layouts and ideas for the viral side including the posters and classifieds weren’t working with my theme.  I have some ideas about how to promote it because after the work in progress presentation, I really needed to simplify things a lot. I now need to work on a strategy in order to show how I plan for my viral campaign to develop and predict how it will ‘spread’.

I have narrowed this down to simple direct mail invitiationals sent to key people within the hiking community including walking groups and forums. if there is one thing about this market it is that its very social both on and offline, with people talking about their experiences, stories and walks they have been on. I feel this provides a great platform to release viral to a market that has not really been subjected to this kind of campaign before.  The plan is that people will spread the news of the walking pack for the roaches, through word-of-mouth amongst their friends and peers as an interesting way to undertake a pleasure walk. I also plan to use the local pubs and tourist information centres as location in which to leave promotional materials for people to pick up and look at. Through this they will be directed to the website. I may also talk with landlords to inform anyone asking about good walks in the area to inform them of mine, and to link to my website from their homepages.

I may also use a social networking strategy by creating a persona for Jenny Greenteeth, the water nymph of the Doxey Pool using sites such as Facebook and Twitter, and using keyword searches to target my desired market directly to create something that will intrigue them as to who/what she is.

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