Papers, Journals Online Resources

ONLINE

ANON, (08.08.2006), Experience the Message: How Experimental Marketing is Changing The Brand World, New Marketing, Last Accesses 14.11.2008

http://www.experiencethemessage.com/blog/2006/08/guerrilla_adver.html

ANON, (12.02.2007), Wanted: An understanding this is marketing, Gothamist, Last Accessed 26.11.2008

http://gothamist.com/2007/02/12/wanted_a.php

Jana, Reena (04.08.2006), Advertising: When guerrilla goes bourgeois, Business Week, Last accessed, 26.11.2006

http://www.businessweek.com/innovate/content/aug2006/id20060804_290886.htm?

Morton, Natalie, (27.08.2007), Guerrilla Advertising, Amnesty International, Natspurplefish.blogspot, Last accessed 21.11.2008

http://natspurplefish.blogspot.com/2007/08/guerilla-advertising-amnesty.html

campaign_id=alerts

JOURNALS

Barnes, Jane (1999) Creating a difference with ambient media, Admap Magazine, February

Beaumont-Griffin, Sutton, Andy (2005) To Buzz or not to Buzz That is the question, Admap Magazine, Issue 465

Gordon, Kim.T ( date unknown) 3 rules for niche marketing, Entrepeneur

Griffin, Glenn W (2009) New Media, Same (Fascinatin) Process, Journal of Interactive Advertising, Vol 9 No 2

Griffin, Glen et al (2009) Perceptions of Digital Creativity, Journal of Interactive Advertising, Vol 9 No 2

Krautsack, Daniela (2007) Ambient Media-How the world is changing, Admap Magazine, Issue 488

Micu, Kristina (2008) Leveraging news and advertising to introduce new brands on the web, Journal of Interactive Advertising, Vol 9 No 1

Wehlett, Koija (2003) Ambient Media: The key to target group communication, Admap Magazine, Issue 439

Wood, John (2006) How is the internet changing advertising expenditure?, Admap Magazine, Issue 477

Youn, S et al (2003) Lifestyles of online gamers: A pyschographic approach, Journal of Interactive Advertising, Vol 3 N0 2

Links

http://www.adbusters.org/

http://www.viralblog.com/

http://www.graphicdesignforum.com/

 http://www.gmarketing.com

http://www.brainwavez.org/screen/film/features/2009/20090918001-01.html

http://www.phaudio.com/blog/2009/09/the-innovative-district-9-advertising-campaign-report-non-humans/

http://www.phaudio.com/blog/2009/09/the-innovative-district-9-advertising-campaign-report-non-humans/

http://www.brainwavez.org/screen/film/features/2009/20090918001-01.html

http://www.asa.org.uk/NR/rdonlyres/5320B056-0BFA-4CDC-A72E-9D34D94D3399/0/DigitalMediaSurvey2008_Nov08_.pdf

http://www.dailymail.co.uk/news/article-436851/Fake-surfer-ad-nets-millions-web-hits.html

http://www.goviral.com/

http://ezinearticles.com/?Current-Trends-in-Advertising&id=2225331

http://pranks.com/2007/11/19/red-cross-guerrilla-advertising/

http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2138718.ece

http://viralagency.com/

http://mashable.com/2009/05/21/viral-video-ad-campaigns/

http://www.kristofermencak.com/2009/10/the-funnyness-theory-an-initiative-to-create-change/

http://www.outandaboutlive.co.uk/magazines/issue.asp?issue=354

http://www.asa.org.uk/asa/

http://en.allexperts.com/e/v/vi/viral_marketing.htm

http://www.pressemeldungen.at/96271/viral-marketing-history-effectiveness-and-how-to-get-traffic-to-your-website/

http://www.innovatemedia.com/viral-marketing.htm

http://www.creativereview.co.uk/

http://www.graphicdesignforum.com/

http://www.thetakeaway.org/stories/2009/jul/28/spread-viral-advertising/

http://www.computerarts.co.uk/in_depth/Opinion/viral_infection

www.adsoftheworld.com

www.designobserver.com

http://www.fredcavazza.net/2008/06/09/social-media-landscape/

http://www.campaignlive.co.uk/

http://www.bcap.org.uk/NR/rdonlyres/A27C8E46-BFE0-4FC4-A893-CA8AE8B287F9/0/The_regulation_of_new_media_advertising.pdf

http://www.kristofermencak.com/2009/09/word-of-mouth-throughout-history/

http://www.urban75.com/Action/factory.html

http://whatsthecrack.net/Guerrilla-Advertising-Pictures

http://www.geniusrocket.com/blog/articles/emerging-trends-in-viral-video-and-the-implications-for-advertising/

http://www.berghaus.com/technologies/footwear/Grip.aspx

http://www.lippiselkbag.co.uk/

http://www.gelert.com/Products/QuickPitch.aspx

http://www.fladenfishing.co.uk/Servlet

http://www.alltackle.com/power_pro.htm

http://www.widgify.com/?p=231

http://www.gradbachscoutcamp.org.uk/

http://acornsindevon.co.uk/

http://www.cressbrook.co.uk/visits/ludschurch.php

http://www.namparracampsite.co.uk/

http://www.4windslakelandtipis.co.uk/

http://www.alanrogers.com/camping/unique/

Bibliography

This is a list I will continue to add and edit with books that I have used as reference material for my project

BOOKS                  

Aitchison, Jim (2007), Cutting Edge Advertising: How to create the worlds best print for brands in the 21^sst century(import), Singapore, Pearson Education South Asia Pte  Ltd

Arens, William.F & Schaefer, David. H. (2007), Essentials of Contemporary Advertising, NY, McGraw-Hill Erwin

Banksy (2005), Wall and Piece, United Kingdom, Century

Bernstein, David, (1997), Advertising Outdoors: Watch this space!, London, Phaidon Press Ltd

Berger, Warren (2002), Advertising Today,  London, Phaidon Press Ltd

Harrison, Tony, (1989), A Handbook of Advertising Techniques (revised edition), London, Kogan Page Ltd

Jaffe, Joseph, (2005), Life after the 30 second spot: Energize your brand with a bold mix  of alternatives to traditional advertising, Hoboken NY, John Wiley and Sons Inc

Manco Tristan, (2002), Stencil Graffiti, Thames and Hudson Ltd

Marshall, Hugh, (1989), Art Directing Photography, Oxford, Phaidon Press Ltd

Miller, Mark Crispin, (1988), Boxed In: The culture of TV, USA Northwestern University Press

Montague, Ty, Lucas, Gavin & Dorrian, Michael, (2006), Guerrilla Advertising: Unconventional Brand Communication, London, Laurence King Public Press

Oglivy, David, (1983) Oglivy on Advertising, UK, Pan Books Ltd and Orbis,

Pricken, Mario, (2004), Creative Advertising: Ideas and Techniques from the worlds best campaigns, Thames and Hudson Ltd